Our Retail Services
Powerful Merchandising Solutions for Winning Brands
High-Impact Merchandising for Maximum Brand Impact
Bunify Consultancy provides high-impact merchandising and brand visibility solutions designed to help retailers and FMCG brands dominate supermarket shelves in Kenya. We support product launches, new supermarket openings, promotional campaigns, and ongoing retail maintenance.
Retail Merchandising & Visibility Services in Kenya
At Bunify Consultancy, we provide high-impact, results-driven retail merchandising services designed to help brands stand out, gain visibility, and achieve consistent sales growth in Kenya’s competitive retail landscape. Our approach combines shopper psychology, strategic shelf planning, in-store visibility, brand representation, and continuous performance monitoring to ensure your products don’t just sit on shelves—they sell.
With years of experience supporting Kenyan FMCG brands, supermarkets, distributors, and manufacturers, we understand what motivates shoppers, what influences decisions, and what truly drives retail performance. Our goal is simple:
Help you dominate the shelf and maximize your retail potential.
1. Retail Merchandising & Shelf Management
This is the foundation of strong retail performance. Our merchandisers ensure your brand maintains a professional, attractive, and consistent presence across all outlets. We focus on:
- Eye-level placement
- FIFO rotation
- Stock availability checks
- Shelf cleanliness
- Price accuracy
- Facing and presentation
A well-maintained shelf not only improves appeal but also builds customer trust and strengthens competitive advantage.
2. Strategic Product Placement
Consumers make decisions within seconds. Placement influences perception and directly impacts conversions. We secure premium positions such as:
- End-caps
- Gondola heads
- High-traffic zones
- Checkout counters
- Category leadership spots
Our team negotiates, arranges, and supervises placement to ensure your product gets the prime visibility it deserves, leading to more impulse buys and stronger brand recall.
3. In-Store Brand Visibility
Visibility is one of the strongest retail conversion tools. We design, produce, and deploy creative point-of-sale (POS) materials to enhance shopper engagement, including:
- Shelf talkers
- Wobblers
- Posters
- POS materials
- Branded stands
Our visibility solutions are tailored to stand out even in busy environments—ensuring your brand becomes memorable and attractive.
4. Product Launch & Activation Services
Launching a new product can be challenging. We help you build buzz, capture attention, and influence trial purchases through:
- Sampling events
- Promoter campaigns
- Demos
- Opening day activations
- Influencer-assisted in-store presence
These activities create excitement, enhance brand storytelling, and help consumers build trust through direct interaction.
5. New Supermarket Branch Setup
Setting up a new store is a massive undertaking. We provide end-to-end setup support to ensure the branch opens with a professional, fully merchandised, and shopper-friendly layout, including:
- Category layout
- Shelf planning
- Full merchandising setup
- Opening-day presentation
- Staff display training
A well-organized shop boosts customer satisfaction and increases purchase frequency from day one.
6. Retail Audits & Reporting
Good data = better decisions.
We provide detailed retail audits that help brands understand their performance in real time. Our audits cover:
- Competitor analysis
- Stock movement
- Shelf share
- Pricing trends
- Market gaps
- Compliance checks
Our reports include actionable recommendations to help you strengthen your market position, adjust your strategy, and achieve higher ROI.
7. Visual Merchandising & Display Design
Our expert designers create bold and attractive displays that emotionally connect with shoppers. We use layout principles, color psychology, lighting strategy, and category mapping to enhance:
- Brand storytelling
- Product attractiveness
- Category navigation
- Impulse buying behavior
This elevates customer experience and boosts long-term brand equity.
Let’s Optimize Your Retail Strategy
🔥 Partner With Bunify and Transform Your Retail Presence
Whether you’re launching a product, expanding into new outlets, fixing underperforming SKUs, preparing for a new supermarket opening, or needing stronger brand visibility, Bunify Consultancy is your trusted partner in Kenya.
Your brand deserves visibility.
Your products deserve better placement.
Your customers deserve a great shopping experience.